“E-commerce doesn’t promote social shopping and impulse spending the same way in-store shopping does – both critical components to sales growth during the holiday season, particularly as consumers continue to be faced with elevated prices, forcing more tradeoff decisions in their purchases.” “The role that online shopping growth will play in this holiday shopping season is bigger than just where consumers are making purchases,” said Marshal Cohen, chief retail industry advisor for Circana. Overall, consumers plan to do more of their holiday shopping online this year, up to 47% from last year’s dip below in-store plans to 45% and just slightly above this year’s in-store plans. While this is still below the 85% who planned on making holiday purchases online in 2021, it is an increase from last year’s dip to 80%. 06, 2023 (GLOBE NEWSWIRE) - CHICAGO, Novem– The number of consumers planning to do at least some of their holiday shopping online rose to 82% this year, according to a recent holiday purchase intentions consumer survey from Circana, formerly IRI and The NPD Group. Economically challenged consumers have yet to change much about where they are shoppingĬHICAGO, Nov.
